Our Company

Legacy

Genstar is known for bold initiatives. We unveiled our first master planned community in the '50s, and our projects have only grown in scope and creativity ever since. Throughout our history we have excelled at acquiring large tracts of raw land and pioneering communities that offer innovative leisure amenities, lasting value, community, pride and a significant enhancement in homebuyers' quality of life. Genstar has transformed tens of thousands of acres into some of the most desirable residential communities across North America - bringing timeless value to both families and investors.

Building Value through Master Planning

Genstar applies the talent and experience of our human resources to bring value to land through master planning. Collectively, our experts draw on decades of experience as they craft a vision for each development: theming the community, setting the architectural layouts, allocating park space, designing street layouts, and planning infrastructure. Through years of intelligent investing and prudent spending we have built a position of financial strength and stability, which allows us to retain the best industry professionals and move quickly on development opportunities.

Innovation

Market research and innovation have been cornerstones of our success for over 50 years. We conduct constant research to find out what homebuyers need and value, and then find innovative ways to deliver even more. Genstar pioneered golf courses and lake communities decades ago, and we're still at it, introducing new concepts and innovative designs with each new development.